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UPM Raflatac to be renamed UPM Adhesive Materials

The name change supports the business area's strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes.

UPM Raflatac business area and reporting segment will be renamed UPM Adhesive Materials as of June 12, 2025. The new reporting segment name will be in use from the Interim Report Q2 2025 onwards.

The name change supports the business area’s strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Raflatac will remain a leading, global product brand in the label materials offering area.

“The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,” says Tim Kirchen, executive vice president, UPM Adhesive Materials.

UPM Adhesive Materials leverages its adhesive expertise, material performance, and industry-leading services to deliver value to customers. The business area holds a top market position in label materials and has expanded significantly in graphics solutions through the acquisitions of AMC AG, Grafityp, and Metamark.

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